Digital platforms like Community Fresh are demonstrating how technology can advance South Africa’s highly informal farming communities toward sustainable economic opportunities.

The increasing adoption of innovative technologies is helping to advance South Africa’s informal farming sector and gradually delivering green shoots. Ensuring access to Internet connectivity resources remains pivotal for both public and private stakeholders in the agriculture sector. Connectivity infrastructure remains central to unlocking untapped potential while modernizing traditional food production methods amidst an unpredictable climate. In its efforts to address challenges faced by smallholder farmers in underserved communities, nonprofit Seriti Institute launched a digital marketplace called Community Fresh.